Singapore Indian Development Association started a program (STEP) that enhanced the academic abilities of numerous Indian youth through dedicated coaching, mentoring and guidance by their distinguished tutors.
There are youths that gave up studies in pursuit for their passion in other fields.
We worked on the idea of achieving the best of two worlds, Education and Dreams.
We hope to bring across the mentality of “When you know better, you do better.”
Our goal was to communicate and encourage our target audience through the video to: “(STEP) through and believe, emerge stronger, more confident, embracing new beginnings and possibilities.”
Agency: Catharsis Film
Creative Director: Ray Pang
Producer: Lucas Chiam
Production Company: Catharsis Film
Director: Ray Pang
Director of Photograhpy: Johnny Ng
Art Director: Shawn Tjoa
Post Production: Catharsis Film
Sound Production: Audio Rooms / Burtt See
Original Music: Tze Toh